Ensure that emergency preparedness and response processes are sensitive to local WASH market systems, and use and support them when relevent and appropriate
Market based programming (MBP) has become a priority topic for the GWC since 2016. MBP for WASH consists in ensuring that WASH response are sensitive to local markets during all Humanitarian Program Cycle (HPC) phases. While MBP covers many different aspects, this section relates only to tasks under the responsability of the coordination platform. For more information regarding MBP, refer to the GWC MBP guidance (including the MBP coordination chapter) the GWC MBP evidence-base study, and the CaLP glossary.
WASH markets
Local WASH markets comprise all local private, public or community actors delivering WASH related goods or services, as well as the enabling infrastructure and regulating environment. Market based modalities include market support as well as Cash and Voucher Assistance (CVA)
Establish partnerships to improve the preparedness level of local WASH markets
Many WASH market support modalities such as social marketing or support to WASH policies require long intervention time, and are more relevant during preparedness phase. To respond adequately to emergency demand, local market actors needs to be involved during the preparedness process. They need to be of the type of delivery mechanism that will be used (e.g. electronic vouchers), and the type and quantity of goods and services that will be required in emergency.
Build the capacity and preparedness level of WASH cluster partners to implement market-based modalities in emergency
Use of CVA for WASH in emergency requires institutional and programmatic readiness, as well an having established partnerships with other organizations and the public/private sector. The WASH coordination platform can build the sector capacity by organizing MBP for WASH in emergency training designed by the GWC. A cash and market specialist (for instance from CashCAP) can also be seconded to support the WASH coordination platform.
Coordinate the assessments of key WASH markets
Pre-crisis or emergency market assessments are the corner stone of the Market-Based Programming for WASH. Their role is to inform subsequent WASH response analysis and planning. Assessments are better conducted at cluster level to provide meaningful results for the response analysis. They also need to be coordinated with other sectors, as WASH market systems are connected with other sectors' markets such as labour or construction material. The WASH coordination platform can implement market assessments through a third party such as REACH, or through an interagency mechanism. WASH coordination platform should be incolved in other types of market-sensitive assessments, such as basic needs analyses or MPC (Multipurpose cash) feasibility assessments.
Consider market-based modalities during response analysis and strategic planning
During the response analysis phase, the relevance, appropriateness and feasibility of various market and non-market-based response modalities is assessed by the sector coordinators, and the optimal combination of modalities identified and included in the implementation strategy. Interagency multi-modalities response analysis requires strong intercluster leadership, and can be challenging in rapid onset emergency because of limited time available.
Coordinate implementation of WASH market-based modalities with cash working groups
Some market-based modalities are WASH specific (for instance ‘hygiene vouchers’) and require sectoral coordination. But many market-based modalities are multisector by essence (for example multipurpose cash) which requires strong intersectoral coordination, often provided by Cash Working Group (CWG). The WASH coordination platform must represent WASH partners at CWG meetings and ensure information flow between CWG and WASH cluster meetings.
Cash Working Groups
Cash Working Groups (CWGs) have been set up in many countries, including some sub-regional CWGs depending on the context. CWGs are increasingly being formally established by, and integrated into, the Inter-Cluster Coordination Group (ICCG). CWGs aim to coordinate actions and approaches related to CVA, to develop joint activities and tools (e.g. Market Assessments, Minimum Expenditure Baskets, etc.), to provide support to clusters implementing CVA and fill coordination needs in a flexible manner
Set up adequate monitoring and reporting system for market-based activities of partners
The WASH coordination platform can report on the progress of the response using different mechanism, such as the W matrix or the Quality Assurance and Accountability System. Market based modalities use new processes and usually produce WASH outputs in an indirect way. When MBP is used, the WASH coordination platform should monitor MBP related processes (# market actors supported, # vouchers or cash distributed for WASH etc.), which can be added to the standard 3W. The platform should continue capturing WASH outputs and outcomes even when MBP is used, using standard WASH indictors such as # latrine constructed and used, quantity of water consumed per person and per day, water quality, use of hygiene items etc. To ensure that the response respect market-related standards, the WASH Quality Assurance and Accountability system can include a market awareness module.
Evaluate the effect of MBP on the WASH response outcomes and impacts
Although frequently used by other sectors, Market based Programming is still new for the WASH sector. More evidence is needed on the cost efficiency, effectiveness and impact of these modalities on WASH outcomes. Current MBP for WASH evidence and practice gaps can be found in the 2020 GWC MBP systematic review. During the response evaluation process, the WASH coordination platform must pay a special attention to market based modalities used in the response, ensure that their effect is properly monitored and reported by partners, and coordinate with the partners, UNICEF and the GWC TWiG on cash and market the production of lesson learned documents.